BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20120424T130000Z
DTEND:20120424T143000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Expo Marketing 101
DESCRIPTION:Expo Marketing 101\n\n	Presented by:\n\n	Cynde Bock\n\n	Mid-America Events & Expos\n\n	Tips to Reel 'Em in to your Exhibit \n\n	When you exhibit at an expo or trade show\, you have just 3 seconds to grab attendees' attention. That's about how long it typically takes for someone to walk past an 8-foot booth. \n\n	Whether you are exhibiting to find manufacturing partners or product distributors\, or you are using this opportunity to sell products\, create awareness or gather sales leads\, you need to stack the deck in your favor. \n\n	Face-to-face consumer and trade shows are a cost-effective way to market your business to a lot of people in a short amount of time. Why are some exhibit booths always packed with people while others seem to gather dust?\n\n	Professional show producers invest a great deal of time and dollars to bring in quality attendees. We'll share proven ways to turn those attendees into hot sales leads\, from pre-show preparation to the essential steps to follow after the event.\n\n	Learn how to: \n\n	\n		Draw a maximum number of people to your booth\, and keep them interested and engaged once they are there. \n	\n		Design a booth that starts selling as soon as people see it. \n	\n		Establish and follow through on lead-generating goals so that you're not just handing out literature and candy\, and hoping someone will buy something. \n	\n		Evaluate the effectiveness of your booth based on your pre-show goals.
X-ALT-DESC;FMTTYPE=text/html:<p class="MsoNormal" style="line-height: normal\; margin: 0in 0in 10pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-outline-level: 2">\n	<b><span style="font-family: 'times new roman'\, 'serif'\; font-size: 18pt\; mso-fareast-font-family: 'times new roman'"><font color="#000000">Expo Marketing 101<o:p></o:p></font></span></b></p>\n<p class="MsoNormal" style="line-height: normal\; margin: 0in 0in 0pt">\n	<span style="font-family: 'times new roman'\, 'serif'\; font-size: 12pt\; mso-fareast-font-family: 'times new roman'"><font color="#000000">Presented by:<br />\n	<b>Cynde Bock</b><br />\n	Mid-America Events &amp\; Expos<o:p></o:p></font></span></p>\n<p class="MsoNormal" style="line-height: normal\; margin: 0in 0in 0pt">\n	<font color="#000000"><span style="font-family: 'times new roman'\, 'serif'\; font-size: 14pt\; mso-fareast-font-family: 'times new roman'">Tips to Reel &lsquo\;Em in to your Exhibit</span><b><span style="font-family: 'times new roman'\, 'serif'\; font-size: 24pt\; mso-fareast-font-family: 'times new roman'"> </span></b><span style="font-family: 'times new roman'\, 'serif'\; font-size: 12pt\; mso-fareast-font-family: 'times new roman'"><o:p></o:p></span></font></p>\n<p class="MsoNormal" style="line-height: 12pt\; margin: 0in 0in 0pt">\n	<span style="font-family: 'times new roman'\, 'serif'\; font-size: 12pt\; mso-fareast-font-family: 'times new roman'"><font color="#000000">When you exhibit at an expo or trade show\, you have just <b><u>3 seconds</u></b> to grab attendees&rsquo\; attention. That&rsquo\;s about how long it typically takes for someone to walk past an 8-foot booth. <o:p></o:p></font></span></p>\n<p class="MsoNormal" style="line-height: 12pt\; margin: 0in 0in 0pt">\n	<span style="font-family: 'times new roman'\, 'serif'\; font-size: 12pt\; mso-fareast-font-family: 'times new roman'"><font color="#000000">Whether you are exhibiting to find manufacturing partners or product distributors\, or you are using this opportunity to sell products\, create awareness or gather sales leads\, you need to stack the deck in your favor. <o:p></o:p></font></span></p>\n<p class="MsoNormal" style="line-height: normal\; margin: 0in 0in 10pt">\n	<span style="font-family: 'times new roman'\, 'serif'\; font-size: 12pt\; mso-fareast-font-family: 'times new roman'"><font color="#000000">Face-to-face consumer and trade shows are a cost-effective way to market your business to a lot of people in a short amount of time. Why are some exhibit booths always packed with people while others seem to gather dust?<o:p></o:p></font></span></p>\n<p class="MsoNormal" style="line-height: normal\; margin: 0in 0in 10pt">\n	<span style="font-family: 'times new roman'\, 'serif'\; font-size: 12pt\; mso-fareast-font-family: 'times new roman'"><font color="#000000">Professional show producers invest a great deal of time and dollars to bring in quality attendees. We&rsquo\;ll share proven ways to turn those attendees into hot sales leads\, from pre-show preparation to the essential steps to follow after the event.<o:p></o:p></font></span></p>\n<p class="MsoNormal" style="line-height: normal\; margin: 0in 0in 0pt">\n	<font size="3"><font color="#000000"><b><u><span style="font-family: 'times new roman'\, 'serif'\; mso-fareast-font-family: 'times new roman'">Learn how to: </span></u></b><span style="font-family: 'times new roman'\, 'serif'\; font-size: 12pt\; mso-fareast-font-family: 'times new roman'"><o:p></o:p></span></font></font></p>\n<ul type="disc">\n	<li class="MsoNormal" style="line-height: normal\; margin: 0in 0in 10pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l0 level1 lfo1\; tab-stops: list .5in">\n		<font size="3"><font color="#000000"><span style="font-family: 'times new roman'\, 'serif'\; mso-fareast-font-family: 'times new roman'">Draw a maximum number of people to your booth\, and keep them interested and engaged once they are there. </span><span style="font-family: 'times new roman'\, 'serif'\; font-size: 12pt\; mso-fareast-font-family: 'times new roman'"><o:p></o:p></span></font></font></li>\n	<li class="MsoNormal" style="line-height: normal\; margin: 0in 0in 10pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l0 level1 lfo1\; tab-stops: list .5in">\n		<font size="3"><font color="#000000"><span style="font-family: 'times new roman'\, 'serif'\; mso-fareast-font-family: 'times new roman'">Design a booth that starts selling as soon as people see it. </span><span style="font-family: 'times new roman'\, 'serif'\; font-size: 12pt\; mso-fareast-font-family: 'times new roman'"><o:p></o:p></span></font></font></li>\n	<li class="MsoNormal" style="line-height: normal\; margin: 0in 0in 10pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l0 level1 lfo1\; tab-stops: list .5in">\n		<font size="3"><font color="#000000"><span style="font-family: 'times new roman'\, 'serif'\; mso-fareast-font-family: 'times new roman'">Establish and follow through on lead-generating goals so that you&rsquo\;re not just handing out literature and candy\, and hoping someone will buy something. </span><span style="font-family: 'times new roman'\, 'serif'\; font-size: 12pt\; mso-fareast-font-family: 'times new roman'"><o:p></o:p></span></font></font></li>\n	<li class="MsoNormal" style="line-height: normal\; margin: 0in 0in 10pt\; mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; mso-list: l0 level1 lfo1\; tab-stops: list .5in">\n		<span style="font-family: 'times new roman'\, 'serif'\; mso-fareast-font-family: 'times new roman'"><font color="#000000" size="3">Evaluate the effectiveness of your booth based on your pre-show goals. </font></span><span style="font-family: 'times new roman'\, 'serif'\; font-size: 12pt\; mso-fareast-font-family: 'times new roman'"><o:p></o:p></span></li>\n</ul>\n
LOCATION:Kocina Branding and Marketing Companies 350 W Burnsville Pkwy\, Suite 350 Burnsville\, MN 55337
UID:e.411.666424
SEQUENCE:3
DTSTAMP:20260427T085959Z
URL:http://dev.setupsite.burnsvillechamber.com/events/details/expo-marketing-101-04-24-2012-666424
END:VEVENT

END:VCALENDAR
